File #: 19-0500    Version: 1
Type: discussion Status: Filed
File created: 5/24/2019 In control: PBIA Advisory Board
Agenda date: 6/5/2019 Final action: 6/5/2019
Title: Olympia Downtown Alliance Marketing Update
Attachments: 1. Imagemaking Strategy, 2. Imagemaking Editorial Calendar

Title

Olympia Downtown Alliance Marketing Update

 

Recommended Action

Information only. No action requested.

 

Report

Issue:

Discussion on the Olympia Downtown Alliance’s marketing strategy

 

Staff Contact:

Max DeJarnatt, Senior Program Specialist, Community Planning & Development, 360.570.3723

 

Presenter(s):

Attached reports only

 

Background and Analysis:

In 2018 PBIA and Olympia Downtown Alliance (ODA) shared costs for a Downtown marketing campaign. In 2019, the City used economic development funds to support this campaign instead of the PBIA budget. The PBIA remains interested in the marketing strategy the ODA is pursuing, and requests periodic updates.

 

Neighborhood/Community Interests (if known):

N/A

 

Options:

None

 

Financial Impact:

N/A

 

Attachments:

Olympia Downtown Alliance Imagemaking Strategy

Olympia Downtown Alliance Imagemaking Editorial Calendar