Title
2020 Twinklefest
Recommended Action
Discussion of the specific activities and costs associated with 2020 holiday promotion
Report
Issue:
Discussion on the 2020 holiday promotion scope of work.
Staff Contact:
Max DeJarnatt, PBIA Staff Liaison, CP&D, 360.570.3723
Presenter(s):
Max DeJarnatt, PBIA Staff Liaison
Background and Analysis:
In 2019 the PBIA budgeted $14,000 for Twinklefest and holiday promotion. Midyear, the board amended its budget and moved $5,000 from its holiday promotion budget to the #WhyIGoDowntown marketing campaign. The board proceeded with the holiday promotion with the remaining $9,000 budget. As seen on the attached Cost Sheet, expenditures exceeded the budget by $56.07.
Neighborhood/Community Interests (if known):
Twinklefest continues to be a popular event for downtown businesses to participate in.
Options:
Discussion only.
Financial Impact:
The PBIA budgeted $14,000 on Twinklefest and Downtown Holiday promotion.
Attachments:
2019 Holiday Promotion cost sheet