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File #: 23-0110    Version: 1
Type: report Status: Filed
File created: 1/23/2023 In control: PBIA Advisory Board
Agenda date: 2/1/2023 Final action: 2/1/2023
Title: Review of 2022 Holiday & Partnership Initiatives with ODA


Review of 2022 Holiday & Partnership Initiatives with ODA


Recommended Action

Discussion only. No action requested.




Discussion of the 2022 Holiday Season and Impact of Partnership Initiatives with ODA


Staff Contact:

Amy Buckler, PBIA Liaison, 360.280.8947



Desiree Freeland, Downtown Projects Manager, Olympia Downtown Alliance


Background and Analysis:

In 2022, the Olympia Downtown Alliance (ODA) presented Downtown for the Holidays, including: LoveOly Winterfest, a Shop & Dine Promotion, and holiday lighting and décor.


In conjunction with ODA and the City of Olympia, the PBIA helped to fund tree lights, and the ODA oversaw their installation. PBIA also funded street decals and the makers market associated with LoveOly Winterfest.


Ms. Freeland from the ODA will provide an after-action review of the 2022 holiday season, including the impact on downtown and any insights gleaned for next year.


Climate Analysis:

N/A - 2022 action


Equity Analysis:

N/A - 2022 action


Neighborhood/Community Interests (if known):




Discussion only. No action requested.


Financial Impact:

The PBIA provided $13,000 for tree lighting and $3,800 for street decals to support the holiday décor and festivities in downtown.