Title
Receive an Update and Discuss Concepts Regarding Intercity Transit Public Service Announcement Project
Recommended Action
Receive an update and discuss concepts regarding Intercity Transit Public Service Announcement project.
Report
Issue:
Whether to receive an update and discuss concepts regarding Intercity Transit Public Service Announcement project.
Staff Contact:
Susan Grisham, Assistant to the City Manager, 360.753-8441
Presenter(s):
Josh Linn, Digital Engagement Manager
Zhuolin Hong, Video Specialist
Background and Analysis:
At their February meeting, Youth Council members received a briefing from Intercity Transit bus system and upcoming changes to service. At that meeting, the Youth began discussions regarding the development of a Public Service Announcement (PSA) focused on transit.
Based on discussions that meeting, Communications staff began working on concepts for the PSA. At this meeting they will present their ideas for discussion and feedback.
Climate Analysis:
Expanded and more frequent transit service is a key strategy for reducing vehicle miles traveled by 25% from 2021 levels by 2040 and for achieving the City’s goal of net-zero greenhouse gas emissions by 2040.
For young people, increased transit access supports”
• Reduced reliance on personal vehicles.
• Safer, more sustainable travel options.
• Long-term climate action consistent with community values.
Equity Analysis:
Many youth, including students and young workers, do not drive or do not have consistent access to a vehicle. Transit provides critical access to:
• Education
• Employment
• Healthcare
• Recreation
• Social services
Improved frequency and coverage can reduce barriers to opportunity, particularly for low-income youth and students from historically underserved communities.
The proposed PSA also provides an opportunity for youth voices to elevate equitable access to transportation and ensure messaging resonates with young riders.
Neighborhood/Community Interests (if known):
The proposed transit system redesign is of broad interest to the Olympia-area community because public transportation plays a critical role in daily life. Residents rely on transit to access jobs, schools, medical services, shopping, and community activities. Changes to routes, frequency, and service areas can directly affect commute times, convenience, and mobility options.
For families, improved transit can expand access to educational and extracurricular opportunities for students. For employers and local businesses, reliable and frequent service supports workforce access and customer connectivity. For seniors and individuals with disabilities, transit provides independence and essential access to services.
The redesign also relates to larger community priorities, including traffic congestion, affordability, climate action, and equitable access to opportunity. As the region grows, how transit services are structured will influence land use patterns, transportation choices, and overall quality of life.
Financial Impact:
Development of the Youth Council PSA is anticipated to utilize existing City communication resources.
Options:
1. Receive an update and discuss concepts regarding Intercity Transit Public Service Announcement project.
2. Do not receive an update and discuss concepts regarding Intercity Transit Public Service Announcement project.
3. Receive a briefing at another time.
Attachments:
None