Title
Discussion of Quarterly Survey
Recommended Action
Whether to launch the first quarterly survey of the year.
Report
Issue:
Whether to put launch a survey for ratepayers.
Staff Contact:
Amy Buckler, Senior Planner, Community Planning & Development, 360.570.5847
Presenter(s):
Amy Buckler
Background and Analysis:
The PBIA's recommended work plan includes this item:
"Survey Downtown Businesses: Gage the interests, concerns and priorities of downtown businesses (members) and get their feedback about PBIA and City efforts.
PBIA Role: Develop short 3-question surveys that will be sent quarterly to members online; establish a "suggestion box" - both physical and online - to constantly gather member feedback.
Deliverable: Survey results and other comments received will be provided to City Council through quarterly reports given to the General Government Committee"
Staff recommends questions be germane to the role of the PBIA. These surveys are an opportunity to gather input to help steer PBIA funds and efforts. We should exercise caution with any questions about broader City efforts or complex challenges wherein there is a risk of setting false expectations with the downtown business community about the role of PBIA. Be cautious about asking leading questions, and questions about any specific place of business or operation in the downtown are not advised.
The Board drafted some possible survey questions during their February Roundtable. The purpose of tonight's discussion is to further hone these questions and decide which three to include in an online survey for ratepayers.
Possible survey questions drafted during February Roundtable
* The PBIA invested in new, warmer colored lights for the downtown snowflakes and heavily promoted Twinklefest window decorating this past holiday season. Did you notice a positive difference? Yes or No?
* The PBIA helps fund the Downtown Ambassador and Clean Team program. Have you noticed a positive difference sinc...
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