Title
Update on the Citywide Wayfinding Master Plan and a Review of Signage Design Concepts for Recommendation
Recommended Action
Committee Recommendation:
Not referred to a committee
City Manager Recommendation:
Receive an update on the Citywide Wayfinding Master Plan and review signage design concepts and move to recommend a signage design concept to move forward for City Council approval.
Report
Issue:
Whether to receive an update on the Citywide Wayfinding Master Plan and review signage design concepts and move to recommend a signage design concept to move forward for City Council approval.
Staff Contact:
Kellie Purce Braseth, Strategic Communications Director, City Manager Office, 360.753.8361
Presenter(s):
Kellie Purce Braseth, Strategic Communications Director
Matthew DeLade, Principal Partner, Tangram Design LLC
George Lim, Founding Partner, Tangram Design LLC
Anna Juliano, Brand Specialist Tangram Design LLC
Background and Analysis:
Though Olympia is the Capital City of Washington state and a regional center for arts and culture for Thurston County, our current wayfinding is insufficient. The City's Downtown Strategy notes that wayfinding signage in downtown are in need of an update. City entrance signage, such as the sign at the intersection of Plum and Union, look badly outdated, use a decommissioned City logo, and do not reflect the City well. Other than street identification signs, West Olympia has very little identification, directional or informational wayfinding signage for drivers, cyclists, and pedestrians.
A few recognized neighborhoods have created identification signage as a way to mark the entrances into the neighborhood and orient drivers, cyclists and pedestrians. While a neighborhood street pole banner program has been piloted, established and works well for neighborhoods who chose to participate, there is a lack of equity between neighborhoods with the means and resources to take on such projects and neighborhoods without. The...
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