Title
Update on the Experience Olympia and Beyond 2022 360 Degree Sentiment Survey Results and 2023 Business and Marketing Plan
Recommended Action
Committee Recommendation:
Not referred to a committee.
City Manager Recommendation:
Receive and update on the Experience Olympia and Beyond 2022 360 Degree Sentiment Survey Results and 2023 Business and Marketing Plan. Briefing only; No action requested.
Report
Issue:
Whether to receive a presentation from Experience Olympia and Beyond, also referred to as the Visitor and Convention Bureau, on their findings from recent tourism sentiment survey and related business and marketing plan.
Staff Contact:
Mike Reid, Economic Development Director, Office of Community Vitality, 360.753.8591
Presenter(s):
Annette Pitts, CEO, Experience Olympia and Beyond
Background and Analysis:
Annette Pitts, CEO of Experience Olympia & Beyond, the official destination marketing organization for Thurston County, will present a selection of recent findings from surveys issued to Thurston County residents (both stakeholders and non-stakeholders) and visitors. The presentation will reveal the City of Olympia's key visitor origin markets for overall visitation and overnight lodging and explain how this data paired with sentiment research laid the foundation for the Experience Olympia & Beyond's 2023 Business & Marketing Plan, key upcoming campaigns and future projects.
Climate Analysis:
There is not a definitive climate impact associated with the survey results presentation. The survey that is being presented did not include questions or analysis related to climate but exclusively focused on tourist and stakeholder sentiment of our area as a visitor destination. Survey respondents do clearly indicate that the natural environment and waterfront are key assets to our region.
Equity Analysis:
The survey had a specific question concerning tourists that have disabilities. The survey indicated the over 20 percent of the visitor respondent...
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