Title
Twinklefest 2018 Status Report/Update
Recommended Action
Move to accept the report from the Downtown Business Liaison for Twinklefest 2018
Report
Issue:
Whether to authorize staff and PBIA board to proceed with a 2018 Twinklefest work plan.
Staff Contact:
Mark Rentfrow, Downtown Business Liaison, Community Planning and Development, 360.570.3798
Presenter(s):
Mark Rentfrow, Downtown Ambassadors
Background and Analysis:
The PBIA has been developing a comprehensive approach to its 2018 Twinklefest activities in partnership with the Olympia Downtown Alliance. The PBIA has devoted approximately $7,000 of its annual marketing budget to Twinklefest activities. At the board’s direction, City staff will work with City partners and vendors to create a program using past lessons learned for a 2018 program that meets PBIA goals for downtown promotion and economic vitality during the holiday shopping season.
Neighborhood/Community Interests (if known):
Twinklefest is a celebration of Downtown during the winter holiday season that helps bring folks together with shared goal of promoting holiday shopping and a thriving community.
Options:
1. Proceed with 2018 Twinklefest marketing efforts based off previous operations utilizing PBIA funding
2. Do nothing
Financial Impact:
As part of the marketing partnership with the Olympia Downtown Alliance, the PBIA Board has approximately $7,000 available for investment
Attachments:
(Attachment #1) 2018 Twinklefest Marketing Strategy
(Attachment #2) 2017 Twinklefest Marketing Budget