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File #: 18-0236    Version: 1
Type: decision Status: Passed
File created: 3/1/2018 In control: PBIA Advisory Board
Agenda date: 3/8/2018 Final action: 3/8/2018
Title: Discuss 2018 Event Sponsorships
Attachments: 1. Link to Bridge website, 2. Marketing public value map
Title
Discuss 2018 Event Sponsorships

Recommended Action
Discuss whether to sponsor the Bridge Summer Concert Series in 2018

Report
Issue:
Discussion of 2018 event sponsorships. Whether to sponsor the Bridge Summer Concert Series in 2018

Staff Contact:
Amy Buckler, Senior Planner, Community Planning & Development, 360.570.5847

Presenter(s):
Bobby Williams, Executive Director, The Bridge Music Project
Boardmember Kim Murillo
Amy Buckler

Background and Analysis:
In prior years PBIA funds have been used to sponsor downtown events. For each year in 2016 and 2017, the PBIA spent about $4,500 on event sponsorships ($500 for Pride Festival, $500 for Girls Night Out parking tokens, $500 for Mixx96 Halloween and $3,000 for Downtown Clean Ups.) Additional marketing (i.e., advertising) expenses may have also been considered "event sponsorships (e.g., ad buys for Twinkefest.)"

The 2018 PBIA Budget includes $1,500 for event sponsorships. An additional $3,000 for clean-up efforts was also appropriated, which the Board guided could be put toward downtown clean up events or something else. The Board has not yet determined what events it wants to sponsor this year.

Last month, Bobby Williams from the Bridge Summer Concert Series contacted Boardmember Kim Murillo to ask if the PBIA would be willing to sponsor the program for $2,000 this year. Attachment 1 is a link to the Bridge program website. At the PBIA Board meeting in February, someone mentioned that PBIA funds had been used to sponsor Bridge in the past, however staff could find no record with further information.

Mr. Williams will provide an overview of the program for the Board at the meeting, followed by Q&A. After he departs, the Board will enter into discussion about 2018 event sponsorships including his specific request.

Questions for Board Discussion:

* What events, including Bridge, might the PBIA want to sponsor in 2018?

* How might each of these sponsorships contribute to the PBIA mission and public ...

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