Title
Review of 2022 Holiday & Partnership Initiatives with ODA
Recommended Action
Discussion only. No action requested.
Report
Issue:
Discussion of the 2022 Holiday Season and Impact of Partnership Initiatives with ODA
Staff Contact:
Amy Buckler, PBIA Liaison, 360.280.8947
Presenter(s):
Desiree Freeland, Downtown Projects Manager, Olympia Downtown Alliance
Background and Analysis:
In 2022, the Olympia Downtown Alliance (ODA) presented Downtown for the Holidays, including: LoveOly Winterfest, a Shop & Dine Promotion, and holiday lighting and décor.
In conjunction with ODA and the City of Olympia, the PBIA helped to fund tree lights, and the ODA oversaw their installation. PBIA also funded street decals and the makers market associated with LoveOly Winterfest.
Ms. Freeland from the ODA will provide an after-action review of the 2022 holiday season, including the impact on downtown and any insights gleaned for next year.
Climate Analysis:
N/A - 2022 action
Equity Analysis:
N/A - 2022 action
Neighborhood/Community Interests (if known):
N/A
Options:
Discussion only. No action requested.
Financial Impact:
The PBIA provided $13,000 for tree lighting and $3,800 for street decals to support the holiday décor and festivities in downtown.
Attachments:
None