Title
Approval of a Resolution Approving an Increase in City Staffing by Three Full-Time Positions to Support the Implementation of the Citywide Strategic Communications Recommendations
Recommended Action
Committee Recommendation:
Not referred to a committee.
City Manager Recommendation:
Move to approve the Resolution approving an increase in City staffing by three full-time positions to support the implementation of the Citywide Strategic Communication Recommendations.
Report
Issue:
Whether to approve a resolution increasing City staffing by three full-time positions to support the implementation of the Citywide Communication Strategic Recommendations.
Staff Contact:
Kellie Purce Braseth, Strategic Communications Director 360.753.8361
Presenter(s):
Kellie Purce Braseth, Strategic Communications Director
Background and Analysis:
The City Council has indicated that a Citywide communications strategy is one of their highest priority issues. In late 2020, City staff launched an in-depth analysis of Communication Services to ensure that it is positioned as a high-performing, high-functioning communications department.
The work involved gathering data from an array of internal and external stakeholders; conducting a material review/communications audit; conducting an organizational analysis of the communications department and making recommendations to ensure it is effectively and fully staffed to deliver best practices in strategic communications, and that it is providing excellent, sustainable, 21st Century strategic communication support to the City of Olympia.
As the State capital and largest City in Thurston County, the City of Olympia faces 'big city' communication challenges with demands for both services and issues requiring immediate attention. The analysis found that Communication Services is greatly under resourced and that the City has an urgent and critical need to expand Communication Services so it can execute work proactively, consistent...
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